This is a journey that started in 2014 with few believers that clean and honest farming can be an engine for community development. What started as a conversation amongst few city professionals over visits to The Sundarban slowly gained traction. A farmer producer company was formed in March 2018 with collective energy of marginal farmers and determination and support from a bunch of mad hat professionals from as varied sectors as ecology, finance, IT and tourism.
The core theme of the initiative is to use the increasing demand for clean, honest organically cultivated farm produce as an engine for community development.
The civil society in Kolkata has been marvellous in its support through embracing this unique hybrid model which demonstrates sustainability through profit making in a manner that allows for respect to people and planet.